Activist film spoofs BP-sponsored Viking exhibition at British Museum
Activist film spoofs BP-sponsored Viking exhibition at British Museum Crossposted from Indyrikki
On the 24th March, as the British Museum promoted its Viking exhibition in cinemas around the country using the #VikingsLive hashtag, activists hijacked the twittersphere and sent around 1300 visitors to my spoof film highlighting BP’s greenwash.
A few weeks ago, I came across the britishmuseum’s short promo film for their flagship “Vikings” exhibition. I was annoyed that the end of the film sported the BP logo as sponsor, especially after discovering that the actual amount this destructive oil corporation gave was just a miniscule 1% of the museum’s annual budget – for which they get an enormous amount of cheap publicity and greenwash.
So, I wondered if there was a way to undermine BP’s cynical marketing ploy by spoofing the film. The idea took on a life of its own when various people came together to help me, and I became director, cameraman, editor, and composer, aided by a dedicated small team of actors, make-up, costume and props folk. We filmed the ‘BP Vikings’ in an occupied fitness centre in Camden, where the squatters kindly gave us use of their hall to hang up a huge green screen for the shoot. Background scenes were filmed in Brighton and North London, and after some compositing and additional graphics, the 75 second spoof was finished.
SPOOF FILM: BP Vikings Pillaging Our Planet. http://vimeo.com/92032352
On Thursday 24th April, the British Museum promoted its exhibition with a live walk-through at 70 cinemas. As a result of activists’ use of the #VikingsLive hashtag, around 1300 visitors watched the video on that day alone.
More activism at http://indyrikki.wordpress.com/
ORIG FILM: http://britishmuseum.org/vikings
– Shortlink: http://is.gd/L4VJAT
SPOOF FILM: http://vimeo.com/92032352
– Shortlink: http://is.gd/C0frhJ